Saturday, March 17, 2007

Online firms boot up for 2008 campaign

Companies see growing opportunities in politics

Howard Dean was dubbed the Internet candidate in the 2004 presidential race, but his efforts to campaign online seem primitive compared to the services companies are touting for next year's election.

From creating video games starring candidates to hosting virtual online campaign events, Internet companies see increasing opportunities in the business of politics.

That was the message at a two-day conference on online politics at George Washington University this week that brought together more than 500 political consultants, campaign operatives and start-up Internet company representatives, many of them part of the fledgling "Internet political mafia," as Andrew Rasiej of the popular blog Personal Democracy Forum described it.

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